Week 10-Promotion is hard work

Posted by Han Fei

So we set a booth, after analyzing the factors that explained our lack of customers, and started a on booth promotion.

Oh, who knew that promoting something that people isn’t interested of or already known was such a hard job? Well, now we know. A very very hard task, indeed. But after conversing with our potential target, we or at least I managed to detect, that human usually can’t run away from their greed, and the sense that they will be treated fairly.

The 1st one is easy to explain, during promotion, we would explain all about the goodies we will be giving during the seminar, we would not exaggerate those goodies amount, just emphasized on the certificates that we will be providing, authenticated by whom, was it international?
And free stuff such as free Google Chrome OS, breakfast, transport and stuff like that, even with this tactic, people usually are 50% hooked.

That was where the 2nd tactic comes out, we deal through their psychological mind by exlaininf where our cost gone and then fact that our seminar isn’t going to profit a lot of their money, which was all spent on the Certificates alone, which was true.
When they knew that we only gained a little, that somehow, soothes their psyche in way that we weren’t swindling money from them. With these 2 tactic combined, the success rate is somewhere 75%, the leftover 25%, which I had to regrettably say, are based on our luck.

Well at least this is one of those Promoting Tactics I learned during this Week 10.